Snapchat 6.1

New Smart Filters, Replay, Front-Facing Flash & More.

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New Smart Filters, Replay, Front-Facing Flash & More.

2 followers

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Product Hunt

I just spent 5 minutes trying to find how to use the new features to find that they must be enabled in the settings menu first. Clearly this is non-intuitive and most people wouldn't think to look there. But Snapchat isn't stupid. They probably did this intentionally to increase word-of-mouth for the same reason as their easter eggs (http://ryanhoover.me/post/615894...).

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13yr ago

Ambition Today - Shahab Kaviani of CoFounders Lab, Breezio, and Hyperoffice

The app update notes tell you that the features can be activated in settings. @rrhoover, I think you're giving them too much credit, frankly. These aren't meant to be Easter eggs. Replay, particularly, isn't explained at all.

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13yr ago

The Ratchet - Sean Percival

I haven't tried the new features, but this seems pretty horrible. I can't imagine wanting to use any of these things.

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13yr ago

Ambition Today - Shahab Kaviani of CoFounders Lab, Breezio, and Hyperoffice

@libbybrittain this article explains the overlays: http://techcrunch.com/2013/12/20...

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13yr ago

Arc

I think (3) is the most ingenious part and look to other popular services to copy. For now, it's buried in Settings. In the next update, the winners will become defaults and the losers will disappear without anyone but a tiny fraction of the user base knowing.

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13yr ago

Product Hunt

@joshm - great points and I tend to agree with you. It's incredibly non-intuitive BUT that works to their advantage by not "forcing" users to change their behavior (yet) and increase WOM (as mentioned earlier). That said, they should have provided instruction on how to use the new features. Even after enabling, I couldn't figure out how to use filters until someone told me.

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13yr ago

Write Together

Good point @joshm - I agree. Perhaps they're betting on early adopters trying out the features and them becoming popular over time, then eventually setting them as default in the next update. The weirdest thing to me is that they don't explain the features at all, but I'm wondering if that's on purpose in order to excite people when they discover how to use them...

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13yr ago

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