Sjo is a personal AI that helps you make better decisions on the internet. Tell Sjo what you're looking for, and it researches, compares, and narrows down the options based on what actually matters to you. It also learns from what you choose and skip, so recommendations get more personal over time. Sjo is launching in early access today. Try it out and help shape what comes next. Sjo isnt learning what you buy or look at it learns how you choose

I built Sjo because I wanted the internet to be filtered through me, not me having to work through filters. I was tired of spending 2 hours researching a trip, only to end up with results that were generic and not really me. I was tired of feeling like I probably hadn’t found the best option for me. So I wanted to build something that learns how I choose, not just what I like. Sjo is my attempt at that. It’s early, and I’d really appreciate it if you tried it out. Any feedback good, bad, or brutally honest is appreciated.

Hey Product Hunt 👋

I’m really excited to finally launch Sjo.

I built Sjo around a problem I kept running into online: the internet gives you an enormous number of choices, but almost none of the work of actually deciding.

Ask for a hotel, a restaurant, a sofa, or a watch and you get pages of results. Then you open tabs, compare them, read reviews, remember what you liked last time, try to rule out what you hated, and eventually make a decision yourself.

The web knows what is available.

It doesn't really know how you choose.

That’s what I wanted Sjo to change.

With Sjo, you tell it what you're looking for in your own words. It researches, narrows the options, explains the tradeoffs, and lets you choose.
But the important part is what happens next time.

Sjo remembers your preferences including what you skip.

Maybe you prefer quiet hotels over flashy ones. Maybe you don't like shiny finishes. Maybe you want restaurants that are about the food rather than the scene.

You shouldn't have to explain that from scratch every time.

So Sjo builds a living picture of how you choose and uses it to make the next search shorter and more personal.

And we’re taking that idea onto the pages you're already browsing with the Sjo Chrome extension: you can ask whether a listing fits you, compare a few tabs, or ask a follow-up without leaving the page.

The bigger idea is simple:

Sjo researches. You choose. And next time, it already knows you.

This is still early, and that's exactly why I'm launching it on Product Hunt.

I'd genuinely love to hear what you think especially where the experience feels magical, where it doesn't, and what you'd want Sjo to remember about you.

Try it here:

👉 https://www.joinsjo.com

Thanks to everyone who checks it out, gives feedback, upvotes, comments, or just follows along. I'm really excited to build this with you. ❤️