Most travel sites access similar airline inventory. The difference is what they optimize for. Traditional OTAs maximize revenue per session — through upsells. Discount portals rely on consolidator fares with markups and service fees. What makes Sira stand out is that we’re AI-native with a chat-first booking experience. We only offer published fares, with no consolidator markups. And when you’re ready to book, there are no upsells or extra add-ons pushed on you at checkout.
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Maker
📌
Hey Product Hunt! I am the founder of Sira.
Airline distribution is fragmented across published fares (GDS/NDC) and private consolidator inventory. OTAs and discount portals monetize this complexity through markup, service fees, and ancillary upsells (seats, bags, insurance).
Users experience price volatility, hidden fees, long routing, and multi-step checkout funnels. The system is optimized for revenue per session — not clarity.
Sira accesses clean published fares and removes the monetization distortion layer.
• No consolidator markups
• No service fees
• No insurance or seat upsell pop-ups
• No routing tricks to advertise a lower headline price
• Instant, normalized results
• One-click booking
We optimize for booking velocity and trust — not ancillary attach rate.
Would love feedback from frequent travelers and anyone who’s worked in travel distribution.