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Framer — Launch websites with enterprise needs at startup speeds.
Launch websites with enterprise needs at startup speeds.
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Why did you build this?
We built Shory with a clear mission: to simplify and modernize the insurance experience in the UAE. Traditionally, buying insurance involved complex paperwork, phone calls, and in-person visits. We believed it shouldn't be that hard. Shory was created to give people instant, transparent, and 100% digital access to insurance — all from their phone or laptop. Whether it’s car, home, health, or pet insurance, we wanted to create a platform where users can compare top providers, get quotes instantly, and buy coverage in minutes — with no agents, no paperwork, and no hassle.
What’s new and unique about your product compared to alternatives?
Shory is not just another insurance platform — it's a full-stack insurtech experience designed for the digital-first customer. Here’s what sets us apart:
- Instant Quote Engine: Get personalized quotes from leading insurers in real time, with zero delays.
- Multi-Product Coverage: From cars to cats, we cover a broad spectrum including auto, home, health, and pet insurance — all in one app.
- Fully Paperless & Online: No phone calls, no PDFs. Everything happens on the app — from policy comparison to purchase and even renewal.
- Smart Recommendations: We use intelligent matching to suggest policies that fit your lifestyle and budget.
- Central Bank Licensed: We're fully regulated and licensed in the UAE, ensuring compliance and consumer protection.
Unlike traditional brokers or aggregator sites, Shory offers an end-to-end digital experience, tailored for speed, convenience, and clarity.
What are you most proud of in this product?
We’re most proud of the impact we’re making on people’s lives by saving them time, stress, and money. Insurance is often seen as complicated or frustrating — we’re changing that perception. With thousands of successful policies issued in under 2 minutes, our technology is proving that insurance can be fast, fair, and user-friendly.
We’re also proud to be one of the first insurtechs in the region offering such a wide range of insurance products in a single platform. And behind every policy is a team committed to making insurance human again — combining technology with transparency and trust.
