The video link is a randomly selected shopper using a quiz for the first time (courtesy of UserTesting.com)
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Hunter
The online shopper's problem is choice overload. The retailer's problem is low conversion rates. We've combined our experience in human cognition and decision science with 20 years of ecommerce engineering to create a solution to both. Shoppers answers a few questions like "Crew neck or V-neck?" and get a Personal Top 3. Retailers install with a snippet of Javascript!
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Cool. Look forward to seeing this used on more overly complicated sites.
