@cliffribaudo@v4violetta Thanks for the feedback and we apologize if we're offending anyone. We debated this a bunch internally before launch. Problem was that everyone we tested the product with initially loved the name and it proved to be super memorable.
This is a side project from Open Listings (https://www.openlistings.co) in response to one of our biggest feature requests: find buyers undervalued properties. Hopefully everyone understands that these aren't bad houses, just distressed sales. We've seen some truly amazing listings come through this feed!
Though the name comments are dead on for PR agencies and traditional press, the name got my attention and social media shares won't care. It depends on your audience and method.
In my old job, I used to work with a number of hedge funds who focused on distressed investments (it was one of the biggest distressed 'strategies' from 2011-2014 -- http://www.wsj.com/articles/SB10...).
I'm sure you're already talking with these funds -- if not, you should :p
Great site, solid value proposition, bad naming choice. The owner of this site will get a lot of press but ultimately will deal with constant complaints filed with their MLS about the misuse of "their listing" on the site.
I'd change the name and keep pushing.
Direction is solid.
Good luck
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