The free scan sold me: 25 pages, no account, results in about a minute. It found broken canonicals and duplicate titles on my shop that two other tools missed. Segments let me score the blog and the shop separately, which finally showed which part of the site was dragging the score down.
Marko ā thank you for taking the time to write this properly.
The segments point is the one I'd underline. Scoring a blog and a shop as one number hides the thing you actually need to know, and most tools average it away. Glad it showed you where the drag was.
On the re-scan trigger: there's a usable version of that today. Seodar has an API, so a Shopify webhook or a WP hook on publish can kick off a scan without waiting for a plugin from me. Email me and I'll help you wire it up. A native plugin is a bigger commitment and I'd rather not promise a date I can't keep.
On keyword research ā you're right, it is newer than the audit, and it shows. Volume data and country filters are the two gaps I hear most, and they're the right two to name.
On Ahrefs, I'd rather not argue with it. Paying for a backlink database you barely open is a real thing, but so is needing that database when your job is different from yours. Being the tool someone reaches for because it answers one question well is the position I want.