I build this to assist in my own SEO workflows with clients. I found myself repeating a similar process of going into search console, running comparisons, scrolling through results and generating insight. And then based on that insight creating content that was used client knowledge and existing documentation to build off of.
The tool lets users authenticate into Google Search Console and downloads last 30 days search data and compares to previous 30 days search data and provide key insights and recommendations based on trends it sees. You can also upload SEMRush positions report and include that extra context for a more holistic report.
Based on the outcomes of this you can then switch to content generation. I typically load popular pillar pages and blog posts as context in the knowledge base then use the content brief in the generator to build content that is specific to the customer so in this way it's not generic AI fluff. Under the hood is a RAG implementation that takes the most relevant chunks of content from the knowledge base for the content brief requirements and builds it out with your instructions. You can then save drafts and then continue offline when you are ready.
So this is the workflow I have envisioned for this and one that I think works well for a jumping off point when beginning sending weekly or monthly updates to clients.
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