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SendOne

SendOne

You were someone's one person this month.

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SendOne started from a Friday conversation between my wife and me about how hard it is to stay genuinely connected to the people who matter. We looked at existing postcard subscriptions and kept asking what would make this different. The answer came from an unlikely place — MySpace's top 8. There was something powerful about being forced to choose. You couldn't add everyone, so being chosen meant something.

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