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Selvra OS
Stop trusting ROAS. See real profit. Fix it with a click.
2 followers
Stop trusting ROAS. See real profit. Fix it with a click.
2 followers
You check Google Ads: 4x ROAS, campaign's a winner. You check the bank: the money isn't there. Margin-blind budgets bleed cash, week after week, until it's inventory you couldn't restock or payroll you had to think twice about. Selvra OS tracks Profit on Ad Spend (POAS) instead of Return on Ad Spend (ROAS): using your Shopify costs, it shows what each campaign makes, then proposes the fix. A budget cut, a pause, a negative keyword. Approve it. No spreadsheets, no guesswork.
ROAS is lying to a lot of the merchants reading this.
Here's the math nobody puts on the Google Ads dashboard: if your margin is 15%, a campaign needs roughly a 6.7x ROAS just to break even. Most merchants run campaigns at 3-4x and call them "winners." They're not. You're working for Google — paying to acquire customers who are losing you money, at scale.
I spent years in ecommerce watching this happen, to my own budgets and to merchants I worked with. The money was never the scary part. The confusion around profitability and not knowing was.
So we built Selvra OS to fix the not-knowing, then go one step further. It doesn't just flag a campaign that's bleeding, it tells you how to fix it: a budget cut, a pause, a negative keyword. Approve it, and watch the leak close.
We are live on the Shopify App Store and you can automatically sync your cost data with the app in a few clicks.
If you're running Google Ads on Shopify spending $3k-$50k a month and you're not tracking POAS, there's almost certainly a "winning" campaign losing you money right now.