A Marketer's Handbook for SaaS and Service Businesses | Selling Through Content

This book explores the concepts and tools useful for market research, planning, and execution. We have done a detailed study of Shopify, Slack, HubSpot, Mailchimp, Adobe, Salesforce, and many more successful companies in this book so you can see how each process is implemented in real-life scenarios. In my career as a digital marketer, I experienced the industry from different viewpoints. First as a content marketer, then as an account executive, and now as a consultant and media buyer. This book is my attempt to pour in the experience and knowledge gained from working for a diverse clientele and help you avoid some mistakes I made in my journey so far. You will find personal anecdotes, case studies, research, best practices, tips, tricks, steps, visual aids, and a lot of excel sheets to help you grasp the concepts.