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Maker
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This guide was written by a private equity professional who analyzes and values businesses for a living - specifically in the $2M–$10M EBITDA range, with a focus on business services and consumer services
The author is anonymous by choice. Not because they have something to hide - because they still sit on the buy side. That's precisely what makes this worth reading. You're getting the framework a buyer uses internally, not a broker's pitch deck.
Every insight has been pressure-tested in real transactions. The mistakes in this guide happened to real sellers. The money left on the table was real money.