Disclosure: I'm part of the team behind SEION at Ganbaru, so read this as an insider's view rather than an independent one.
What sets SEION apart from bolting a chatbot onto an existing tool is that the AI agents run inside a unified backoffice where processes and data are already structured: CRM, calendar, email, web chat links and connectors to external APIs. The agents don't just help with internal productivity, they act with external actors at scale: booking appointments and managing calendars for salon chains, handling voice and marketing conversations for manufacturers, supporting real-estate agents. You extend what an agent can do by attaching connectors, not by rebuilding flows, and the same core powers several verticals (hospitality, security, retail). For SMEs that want real automation without stitching five SaaS tools together, that combination is the point.