Sam

London-based startup who just launched their Kickstarter campaign today. Pretty awesome idea to get people creating and certainly easier for children than some of the other tools available like .NET Gadgeteer. Exciting stuff.

Product seems really cool after I clicked, but tag line is vague and doesn't really tell me what it is. If I was scrolling through it just seems like too broad a claim and I might skip over it.

Awesome to see SAM trending on product hunt - we've been shocked and flattered by all the support shown on Kickstarter so far!

looks like an awesome initiative once I understood what it does.

Working on a review of the new curious cars pack soon! Watch this space.