The first truly agentic AI for marketing. Rule1 connects to your ad accounts, watches every creative across channels, and tells you exactly what's working and why. Most analytics tools show you numbers. Rule1 shows you which visual elements, hooks, copy patterns, and formats actually drive conversions — then helps you ship more of them. We built hitrate modules, naming convention extractors to auto-tag your ads, and an AI agent that turns raw performance data into actionable creative briefs

Hey Product Hunt! I'm Hidde, founder of Rule1. I spent years running paid ads and got tired of the same cycle: launch 20 creatives, 2 work, nobody knows why, repeat. The problem isn't a lack of data. It's that no tool connects creative decisions to performance outcomes. Your ad platform tells you a video got a 2.1% CTR. It doesn't tell you that the overhead product shot in the first 3 seconds is what's driving it, or that your competitor's top ads all use the same hook pattern. That's what Rule1 does. It breaks down every ad into its creative elements - visuals, hooks, copy structure, format, pacing - and maps them to actual performance. We call these "hitrate rules": patterns that statistically predict which creatives will win before you spend the budget. We also built an AI agent that watches your accounts continuously and generates creative briefs based on what's actually converting. No more gut-feeling brainstorms. What's under the hood: - Cross-channel creative analytics (Meta, TikTok, Pinterest, Triple Whale, and more to come) - Automatic naming convention extraction and tagging - Hitrate scoring for every creative element - An AI agent that writes briefs based on your own winning patterns We're live and working with 100+ marketing teams. Would love your feedback. Try it free → rule1.ai

@hidde_kehrer, godspeed!

Interesting take on creative analytics.

I’ve definitely been in that “20 creatives, 2 work, no clue why” cycle. Breaking ads down into actual elements instead of just staring at CTR/ROAS dashboards feels way more useful in practice.

Curious how this handles smaller accounts though. Do you need a lot of data before the hitrate stuff becomes meaningful?

Congrats on the launch!

@hidde_kehrer, godspeed!

Interesting take on creative analytics.

I’ve definitely been in that “20 creatives, 2 work, no clue why” cycle. Breaking ads down into actual elements instead of just staring at CTR/ROAS dashboards feels way more useful in practice.

Curious how this handles smaller accounts though. Do you need a lot of data before the hitrate stuff becomes meaningful?

Congrats on the launch!

rule1

Agentic marketing platform for e-commerce leaders

Agentic marketing platform for e-commerce leaders