ROIplan

Marketing planning&performance platform for B2B teams

1 follower

Marketing planning&performance platform for B2B teams

1 follower

ROIplan is a marketing planning platform that helps to orchestrate revenue-driven marketing campaigns, manage marketing budget, and share the real-time performance including campaign’s ROI. Key features: - Campaign planning - Budget allocation and approval

Free Options

Launch tags:Productivity•Sales•Marketing

Launch Team

AWS Startup AdvisorPersonalized AWS guidance that meets you where you’re already building

Promoted

Fantastic tool, if you want to keep track of all the channels and how much you spend per demo/lead, have a helicopter view of your marketing budget, then this tool is for you. I have a tried it with a few clients, both found it very useful in providing clarity. @andrei_zinkevich who do you think will benefit from it the most?

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5yr ago

Maker

@stefan_repin thanks a lot. The tool was created for B2B marketing teams that are running multiple campaigns and need a crystal clear overview of marketing performance and budget management. ROIplan as well simplifies marketing planning, as you can orchestrate multiple campaigns, share the learnings & takeaways and create inhous knowledge database.

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5yr ago

B2B Growth Guides

ROIPlan is an excellent and useful software built by a world-class team. I highly recommend checking it out!

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5yr ago

Maker

@angelosorbello1 appreciate it, Angelo!

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5yr ago

BetterPic

Using it and loving the simplicity but also the structure how it was created. You can see there is heavy experience within the tool.

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5yr ago

Maker

@ricardo_ghekiere thanks a lot for your review. Appreciate it

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5yr ago

Maker

I spent 13 years in B2B marketing and sales as a marketer, CMO, and consultant working with 50+ B2B Companies from Europe and North America. Every company I joined, I saw the same problem: Stakeholders and B2B sales teams didn't believe marketing and didn't believe in marketing. They didn't see the marketing impact on revenue. One of the biggest problems is that marketers don't know how to present a marketing plan for executives and sales teams. Board members don't see a direct positive impact on revenue and decline plan and budget. Besides this, there are lots of challenges that marketers face when working on marketing plans: - Find the performance of past campaigns - Allocate marketing budget in the most efficient way - Prepare executive reports that show the ROI of marketing - Orchestrate and align marketing campaigns with the sales team - Prioritize and focus on the experiments with the highest possible ROI - Align non-lead generation campaigns with business goals - Managing lots of Google Sheets and project management tools to present and execute a marketing plan All this led to the idea of creating a marketing planning software that will simplify marketers preparing revenue-driven marketing plans. This is how ROIplan (https://www.roiplan.io/) was born.

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5yr ago

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