Hi everyone — I'm SuperLede, the maker of RoasFloor. I built it around a question that comes before campaign reporting: how much can this product actually afford to spend to acquire an order? A simple hypothetical example: sell for $60, with $30 in non-advertising costs, and the break-even ROAS is 2.0x. Add $6 in logistics costs and it becomes 2.5x. The price has not changed, but the maximum ad spend per order has fallen from $30 to $24. RoasFloor lets you work through those costs, calculate a break-even ROAS or CPA, and share the inputs with someone else. There are also tools for landed cost, tariffs, target ROAS, MER and related ecommerce questions. The public calculators are free and work without an account; an optional paid workspace saves SKU scenarios. The example above is illustrative, not a current tariff quote or a claimed customer result. Formulas and assumptions are published on the site. I'd particularly like feedback from sellers and media buyers: which cost is most often missing when a client hands you a target ROAS?

RoasFloor

Tariff-aware break-even ROAS planning

Tariff-aware break-even ROAS planning