Right Positioning shows you exactly how your ideal customers compare you to competitors – and why they’d pick one over the other. You describe your product and name up to three competitors. Then hundreds of simulated buyers evaluate everyone side by side, in their own words. You see who they’d choose, why, and what tipped them. Get a positioning map, a clear winning angle, and concrete guidance to stop blending in and become the obvious choice.
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Maker
📌
Hey Product Hunt 👋
Most products don’t lose deals because of features – they lose because buyers can’t tell why to pick them over the alternatives.
Founders keep asking:
• “What’s our real wedge vs competitors?”
• “Do buyers see us as premium or generic?”
• “Are we the obvious choice for anyone?”
We built Right Positioning to make that visible.
You describe your product and name up to three competitors. Then hundreds of simulated buyers modeled as your ideal customer compare everyone side by side.
You see:
• Who they’d pick and why
• Where you blend in vs stand out
• The real dimensions they use to decide (not just the ones in your deck)
Right Positioning turns that into:
• A positioning map showing where buyers place you vs competitors
• A clear winning angle to lean into
• Concrete guidance to stop being “one of many” and become the obvious choice for your best segment
If you’re a founder or marketer trying to sharpen your narrative, I’d love your feedback. Run your product and competitors through Right Positioning and tell us what surprised you most.
Happy to jam on angles, positioning statements, and GTM questions in the comments 💬
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seems interesting, let me test it for my product, is there ant tool that can fix all the things Messaging, Positioning, channles, ads, gtm etc.
seems interesting, let me test it for my product, is there ant tool that can fix all the things Messaging, Positioning, channles, ads, gtm etc.
@adarsh_rajoria yes. We are building the same tool.