Research Practice

I started this book project to document what worked for me in scaling research practices and teams. However, in speaking to other practitioners, I learned how narrow my perspective is—what worked for me is not quite applicable to someone spinning up research for a new product or feature at a Google-sized organization. As I began to capture more perspectives from researchers working in different scenarios, I knew that these stories were best told by those who lived these experiences. I share my experiences and ideas throughout this book, but I also open the floor to many additional (and sometimes conflicting) perspectives. The world of user research is multifaceted, complex, and sometimes contradictory. The best way to understand the nuances of user research is to learn from other practitioners, and scores of research professionals share what they know within these pages. *Now available in hardcover!*