Hi everyone! I'm Salvatore, a licensed architect and real estate appraiser in Italy with over 30,000 property valuations behind me. Over the years, I kept seeing the same mistake: people converting a spare apartment or family home into a B&B or short-term rental based on gut feeling — a friend's success story, a number they saw online — then discovering months later the numbers never worked. The real data (actual occupancy rates, realistic pricing, true operating costs) exists, but it's scattered across professional tools most individual owners never access, and even when you find it, interpreting it correctly takes real expertise. That's the gap ReportUp closes. I built it to combine real market data with the same rigor I apply in professional appraisals — deterministic cost modeling instead of AI guesses, validated against actual cases across Italy. It started as a tool for myself and a few clients. Watching it turn into something other owners could use on their own, without needing to hire an appraiser first, has been the most rewarding part of building this. Would love your feedback — especially if you've ever considered a short-term rental and wondered if the math actually adds up."

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Real market data. Real cost math. Real answers for hosts

Real market data. Real cost math. Real answers for hosts