Hey Product Hunt 👋 Claude can write, code and design. Ask it for a launch film, though, and you get the average of every launch film it has seen. Directors fix that with references, so I built Refs. What's inside: • 2,449 films that moved people: founder launches, product reels, kinetic type, three.js worlds • every film measured cut by cut (60,539 shots so far) and written up as a 15-plate blueprint: hook, beats, shots, type, colour, sound, script • a recipe prompt for every film, ready to hand to Claude • Formulas: what the strong films of one format have in common • Recommended: the films a SaaS, app or AI tool would actually copy for its launch • launch films from Linear, Runway, Vercel, OpenAI, Perplexity and more Refs plugs into Claude Code, Codex and Cursor as an MCP. Ask for a launch film and Claude searches Refs, pulls a blueprint and plans your film shot for shot. Our own launch film was made that way. Browsing is free. Pro ($16 a month) opens every plate, every recipe, formulas and the MCP. Which film would you want taken apart next?

Refs

Give Claude better references for your launch film

Give Claude better references for your launch film