Coming from a background in media buying, we saw a gap in how individuals are profiled online compared to their actual real-world behaviors. Most ad platforms like Google Ads and Meta profile audiences based only on online data, which doesn't always paint a true picture. For example, just because I follow Hermès on Instagram doesn't mean I can afford it.
To bridge this gap, RainBarrel was built to reach audiences based on where they shop, work, and play, while maintaining the highest level of privacy standards. With our platform advertisers can reach their ideal audience, like those who have set foot in a luxury store. Our audiences are transparent, specific, and informative, allowing advertisers to reach their future customers.
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We’ve been using RainBarrel to help create custom, location-based audiences for our advertising clients for several years now. We see that these audiences are more relevant, more engaged, and typically convert better than when compared to other audience segments. It is a fantastic tool for honing in on target audiences that may not be available on other platforms. Our clients appreciate the affordable cost and the flexibility to update and customize these audiences as needed. As Rainbarrel is very customizable, we've used it with clients from across industries, including housing, retail, and education.
This is cool as commerce becoming omnipresent and you got to be able to target your audience across online and offline channels seamlessly. Great tool guys. All the best!
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