I've spent fifteen years in advertising technology — helping build the systems that monetize human attention. Somewhere in there I started noticing that the people around me (myself included) weren't lacking motivation. The motivation was there. It was just going somewhere we couldn't see. Over the last 9 years, that question turned into a book — RADIX: The Law of Redirected Motivation. And the book turned into this: a structural profile that maps where your effort actually converts and where it quietly bleeds out. Not as your personality type, but rather your motivational architecture. It's 52 questions across four movements and forty archetypes. The methodology sits on a HEXACO backbone and the full whitepaper is published — I wanted the thing to be open enough that someone smarter than me could challenge it. I built it because I needed it. kept watching brilliant people burn out inside structures that were never going to reward what they were actually good at — and no existing assessment could show them why. MBTI tells you what you prefer. DISC tells you how you communicate. Neither tells you where your energy goes when no one's watching. Genuinely curious what lands for you and what doesn't. The most interesting feedback so far has come from people who looked at their results and thought "that's wrong" — and then couldn't let it go.

RADIX Structural Profile

The personality test that measures motivational direction.

The personality test that measures motivational direction.