Buzzfeed, you're so smart. Love that they're diversifying their editorial content with apps and games. I expect to see more publishers investing in software.
Seems like a natural for Buzzfeed. Although seems like it would have made more sense if it as a Keyboard app/extension, with the experience irectly integrated into a conversation, rather than a stand-alone app with hooks into messaging.
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Never would have thought to use chat in this way... crazy clever. Makes me think that with the rise of messenger / chat as the preferred interaction on mobile, we'll start to see chat being applied to experiences where we hadn't even expected it.
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