As the author, I'm excited to unveil the PH Edition of "Designing Products People Love."
I was always dying to jump inside the heads of successful product designers — so I interviewed almost 30 of them. From places like Slack to Facebook to Canary, these are people who've learned by doing.
For the PH Community, I'm excited to offer special pricing (25% the Complete Edition, and $25 off the Strategy Edition).
The expanded editions include almost 20 podcast-style audio interviews (including the one with a pre-PH @rrhoover — make sure to check out the attached audio), a separate ebook of ALL the interviews I did (almost over 300 extra pages of great stuff), software discounts for Sketch, InVision, and tons more.
Hit me up with questions. I'm glad to answer them.
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There's been a trend for startups to shoot first, then test later. Your methods seem far more considered. How would you summarise your approach, and how do you see the difference in your approach and the 'ready, fire, aim' nature of many startups?
@tomdavenport good to see you here, Tom! Yeah, I'd say your characterization is correct. But it doesn't mean that companies shouldn't move fast; it's just that we here in tech have started getting lazy. Just because we have access to a global audience now hasn't changed the rules for why products resonate with audiences.
In other words, "failing fast," I think, has been distorted. It used to mean working quickly to correct mistakes, but now it's used as a crutch for launching bad ideas.
My take is different (and it's really no different than the approach used by the legendary product people of the 20th century — Henry Dreyfuss, Lillian Gilbreth, Neil McElroy, etc.): the model looks like this:
1) Choose and audience and research them
2) Sift through that research and choose what to build based on that
3) Map out user flows, copywriting, and prototype
4) Refine through iteration, feedback, and then launch
As someone that was interviewed for the book, I can say that @Scott's meticulousness was great. We spent almost 90 minutes on Skype talking about products and design. Pretty impressive attention to detail.
I received a review copy of the book and was very impressed. I left a 5 start review on Amazon. It is clear that a significant amount of time for interviews and research went into writing this book.
An awesome resource for any product team. I'll be recommending it to mine. Chock full of applicable strategies and quotable interviews. Thanks for including me in the review release @scotthurff.
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