I worked in a few software companies and startups in the last 15 years and almost everywhere I faced the same issue – managing texts. Sometimes texts were included directly in the source code or templates, sometimes in separate language files, but either way, it was a mess. What do we say on page X? I don't remember. What's this text for? I don't remember. Is Spanish translation going to look nice in this little button? I'm not sure. Is our purchase flow up to date? Maybe, I'm not sure. At agile startups, things progress quickly and before you know it the texts on some page or an outgoing email have outdated information leading to customer frustration and increased help desk load. I'm trying to approach this problem with my new idea – what if texts weren't a part of the Git repository? What if developers never had to touch them? What if I could see and manage all my product pages and communications in one place, and edit them as if they were Wix or WordPress pages?

Pushkin

Manage your product texts and comms like never before

Manage your product texts and comms like never before