I'm confused - is this a product's website or his personal brand site? Jeez.
The focus needs to be more on the wearable. I'm not buying any tech based on who's pushing it (unless @elonmusk releases a phone with his personal line on speed dial). The actual PULS page is a sparse blog post.
After 3 minutes on the website I know absolutely nothing about PULS, but I have been reminded how disinterested I am in Will.i.am.
I don't think inspector gadget had a smart phone in his pocket that his watch communicated through, amiright? I think the watch itself and the UI both look real nice. Something I could see myself being proud to wear.
CollageMo