Before Publer I was doing two things: trying other off-the-shelf schedulers (that didn't quite give me what I needed) and stitching together my own posting automation in n8n. The DIY route worked, but I was the one maintaining it, and every time something broke I lost an afternoon. The other schedulers did the basics fine, I just couldn't build anything on top of it.
Publer won on two counts. First, the API - I could build my own monthly pipeline on top of it instead of around it, which is rare. Second, it handles multi-network posting and bulk scheduling natively, so I stopped duct-taping. Getting the API plus recycling and best-time analytics on the Business plan sealed it. It replaced the brittle parts of my setup with something I don't have to babysit.
Publer