Launched this week
Protostartlab
Smoke tests for product ideas - get real customer response
1 follower
Smoke tests for product ideas - get real customer response
1 follower
You have a product idea, but don't want to invest months before you know if it works? With ProtoStartLab, you can quickly create a smoke test landing page including templates, hosting, analytics, and legal notice. This way, you get real market feedback instead of relying on gut feeling.
Every time I wanted to test or launch a new product or business idea I have to deal with the same issues. The first one is that I start working on the software (in most cases) and after investing weeks or even month in the project I come to the point I think it is a working MVP (it is not, it is full of features, most of them nobody is interested in) I start with my marketing activities. So I setup a wordpress-site, install all the necessary plugins for tracking traffic, sending emails, build landingpages, create ads, and - nothing (or just poor response).
At that point normally I have invested already a huge amount of time (and money) in that project just to find out, that although I did a lot of research at the beginning (keyword-search, trend- and market-analysis, and much more) when it really comes to the final point, the customer, this is just another story, because the gap between "macro-analysis" of markets and niches and your very special offer to a certain maybe tiny target-group are often two different things.
So the question is: before I even start writing programs (or what ever the idea is), what kind of "test" for a very specific product-idea is the most valid and profound to get (almost) real customer-feedback? For me that are smoke-tests where I offer the customer my idea as if it would exist already, get his attention and interest and lead him to a point where he is ready to take action in some way. Ether by giving an email-address or clicking an CTA-button to test real interest.
The platform is designed to simply this process as much as possible. No setup of wordpress-sites, tracking-plugins, simplifying legal and technical issues and so on. It is aimed to be a one-stop-shop for entrepreneurs, side-hustlers and even product-developers that want to test their ideas quick and easy.