I work at an advertising agency and kept seeing the same problem — a small business comes in with a $1-2K monthly budget, and by the time they pay agency fees, there's barely anything left for actual ad spend. The people who need the most help with media planning are the ones who can least afford it. PromoGoat fixes that at scale. It's an AI-powered media planning tool that takes a business's goals, budget, and audience, and generates an optimized plan across Meta, Google, TikTok, and LinkedIn in minutes — for $29/month instead of $1,000+ in agency retainers. The approach evolved a lot during the build. I had to rethink traditional budget allocation from scratch because most planning tools assume $50K campaigns, not $500 ones. So I built a score-based channel selection engine with logarithmic decay that makes smart recommendations even at micro-budgets. Then I layered in AI-powered creative strategy and ad image generation so users walk away with a full plan and ready-to-use creatives, not just a spreadsheet. The core insight is simple: small businesses deserve the same strategic media planning that big brands get — just without handing most of their budget to someone else first.

PromoGoat

Stop guessing, start planning.

Stop guessing, start planning.