ProductClank
Borrow Distribution, Not Capital
199 followers
Borrow Distribution, Not Capital
199 followers
Distribution is the hardest part of being early-stage. ProductClank makes it borrowable. Founders launch a campaign. Creators, growth scouts, and Product Hunt hunters bring the reach — and earn only when your product hits real milestones. No upfront ad spend. No equity. No begging for attention. You ship. They amplify. Everyone wins together. Season 1 is now open. Pick your role and sign up — founder, scout, creator, or hunter.
ProductClank
Hey Product Hunt 👋
When I started building ProductClank, I ran into the same wall every bootstrapped founder hits: I couldn't afford to pay creators upfront. Not because the product wasn't ready - but because the model was broken. You know what you pay, you don't know what you get.
I wanted to build something where creators only win when the product actually wins.
But the more I looked at it, the bigger the problem got. There's no shortage of great products, loyal audiences, or operators who know how to drive growth. What's missing is the coordination layer - a structure that aligns incentives so distribution flows toward products people actually believe in, not just products with the biggest ad budget.
That's what ProductClank is. A platform where builders don't borrow capital to grow - they borrow distribution.
We ran Season 0 to stress-test the model - $100K distributed to creators, real campaigns, real results. It worked. Now we're opening it up.
Season 1 is the first full run. founders apply, creators and growth scouts vote on who makes the cohort - then run campaigns for the products they backed. Skin in the game before day one. Zero upfront. Everyone earns when it works.
🏗️ Builders - Apply, get voted in, and grow. Bonus: offer fellow cohort members credits or a coupon to try your product - and get access to every other tool in the cohort.
🎙️ Creators - Browse the cohort, vote for what you believe in, promote what you backed - and earn when it grows.
🧭 Growth Scouts - Match your playbook to the right product. Earn when growth lands.
Lean, curated, in public. Come join the experiment 👇
@lior_goldenberg3 Hi Lior, congrats on the launch. I love this idea, interesting take on solving distro. How do you deal with the lag from voting-pitching- you're in?
ProductClank
@zolani_matebese Thanks! The selection process is intentionally curated - we match creators to products, align on terms, then campaigns go live with clear KPIs. The lag isn't dead time, it's the setup that makes the revenue distribution clean on the other end. No ambiguity when it's time to pay out
Its also intentional in this stage to collect feedback from both sides to make sure we set it up in a way that meet both party preferences.
Does this answer what you were trying to understand?
This is an interesting concept that addresses the most common "bottleneck" for any developer or entrepreneur: discovery. It eliminates the risk of "burning" through a budget on ads that don't convert, which is vital in the early stages.
I have two questions:
How exactly do you track that a "milestone" was achieved thanks to a specific scout? If the product is a mobile app, current privacy policies (like Apple's) make frictionless tracking very complicated. It would be vital to know if you use a proprietary SDK or if you integrate with tools the user is already using.
Who defines the value of that milestone and when is it paid? Paying for a free sign-up is not the same as paying for an annual subscription. If the cost per acquisition (CPA) they propose is higher than your initial profit margin, the "win-win" model breaks down for the founder.
ProductClank
@hiurich thanks for these great questions!
The creators and growth scouts earn based on direct sales (attributed sales) + overall campaign revenue - so they are motiitated to truely promote your product, and earn from the overal success.
The value we measure is actual sales. this works perfectly for creators/scouts who has the audience at 0 marginal costs (followers, distribution via newsletter and existing audience, organic traffic etc...), or highly efficient growth operators and developers who can find the right audience at economically viable cost
hope this helps clarify!
DeFi Rise
Such an awesome job, Lior! Looking forward to using it for my next products!
ProductClank
@torok_tomi Thank you Tamas! Looking forward seeing what product comes next from you!
mailX by mailwarm
How do you match a founder with the right creators or hunters for their niche?
ProductClank
@karimbenkeroum great question, this is one of the unique aspects - we let those who have the distribution decide who THEY believe in and want to support.
This way they get the confidence of backing products and startups the love and know their audience would too!
Hi @lior_goldenberg3 , congrats on the launch. Really like the "borrow distribution instead of capital" angle, feels like the missing piece for bootstrapped founders. Curious how you keep the voting honest once cohorts get bigger?
ProductClank
Thank you @rajiv_ayyangar for the support! you also been valuable in pushing me to go out and launch despite not feeling ready, and this is the best advice I got!
We all want to perfect our product, messaging, visuals - but reality is things move so fast - it's better to get out there and get to chat and find how people react and what people care about.
Thank you for helping us make it into the #1 spot on the Producthint The Pitch competition by @Deel @Deel !
The concept of borrowed distribution is pretty interesting. Kind of the one most makers on PH needs. Joined the experiment as suggested
ProductClank
@artstavenka1 thank you! Looking forward to see what youre building and help you grow!!