Presentation Outline for SEO Advocation

How to convince execs to care about SEO

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How to convince execs to care about SEO

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The whole idea was from the latest SEOMBA article; https://seomba.substack.com/p/how-to-convince-execs-to-care-about I just made it into a editable Canva template. You can download and edit it and even export it as a PowerPoint file.

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"One of the major complaints I hear from SEO professionals is that their organization doesn’t take SEO “seriously”. I’ve seen first hand plenty of in-house teams who are marginalized and starved for budgets and buy-in. This marginalization comes from two basic root causes: The executive team doesn’t believe that SEO can be a strategic growth channel The executive team has an out-dated perspective of what SEO is Instead of getting frustrated with this - you should be running a campaign of education and stakeholder buy-in to make people understand what SEO is and, more importantly, what it could look like." An excerpt from the Original Article. Thanks to Tom Critchlow for the great SEOMBA.

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4yr ago