Pondral: See what ChatGPT says when buyers ask about your brand

Hi PH, Philipp here, founder of Pondral.

I spent years in digital strategy and kept running into the same blind spot. Clients would optimize relentlessly for Google, but had zero visibility into what ChatGPT or Gemini said about them. And increasingly, that is where their buyers were starting.

I would literally open ChatGPT, type "best [category] platforms," and screenshot the results to show clients. Sometimes their brand showed up prominently. Sometimes it was missing entirely. Sometimes it was described inaccurately. There was no systematic way to track any of it or measure whether anything improved.

That frustration became Pondral. It queries five engines (ChatGPT, Claude, Gemini, Perplexity, Grok) against the questions your buyers actually ask, then scores every response on a published 5-factor rubric: presence, prominence, context, citation links, and competitive presence. No black box. The rubric is on the site, and every score links back to the exact AI answer that produced it, so you can check our numbers yourself.

What we are not: a magic "rank #1 in ChatGPT" tool. AI answers are probabilistic and shift between runs, and anyone claiming otherwise is selling you something. What we do is give you a repeatable measurement so you can see where you stand, find the gaps, and track whether your content work is moving anything.

We are early and I would rather hear the hard feedback now. The free checker at pondral.com/demo runs without a signup. Tell me what is useful, what is confusing, and what you would want next.