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We work with influencers and create PR and Influencer campaigns. First off, the "millions of dollars" statement is complete hyperbole. Very, very, very few influencers make anything approaching that kind of money, the vast majority make perhaps enough to supplement their regular income or get access to the occasional discounted, or free, product.
Secondly, we pick our influencers very carefully and work with people who have an established track record of quality content and high relevant follower engagement.We don't just pick a random post to sponsor. Many of our influencers we have longstanding relationships with, built on mutual respect.
There's far more to being a successful marketing partner than signing up for a web service. An influencer campaign is a media buy, like any other media buy. It needs to compete with other options for results. While reach, or impressions, isn't always the most defining factor, it is definitely one of the factors we look at, together with authority in the market, the longevity of the influencer brand and quality of content.
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@andreasduess this seems like it makes most sense for smaller brands that are looking for micro-exposures rather than one-shot buys.
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Love the idea ! Is it available outside of the US?
@yozzozo
Hi Matt, funny parallel you drew with Idiocracy.
However, here at Plugg we believe that every influencer and microinfluencer's individuality will allow them to help add to brands' public images in a more diverse and creative way. In fact, we hope this will have the opposite outcome of a future brought to you by Carl's Jr
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