Pluck

Have tested pluck heavily over the past few weeks with our digital marketing agency. Initial focus has been on consumer brands in tight verticals and results have been impressive. Looking forward to using it much more!

Hey all! Maker here. I'm going to be hanging out for an hour or so, grabbing a little sleep, then I'll be back on around 7am PT to continue to answer any questions. In the meantime, let's get the obligatory "What is this and why did you build it?" out of the way. Pluck is our solution to needing to do cold outreach but thoroughly hating traditional means of doing it. I get a lot of these emails: > Hey Ryan, congrats on the current round of funding! As CEO, are you looking to grow your sales organization? [etc etc] Two problems with that email: First, we didn't just raise money. We raised money almost 2 years ago. Second, we only raised $278k through an AngelList syndicate back then -- hardly enough cash to go building out a sales force. I get these emails almost every day because somewhere inside BuiltWith, Data.com, Mattermark, Salesloft, etc... I'm listed as having the following attributes: - Industry: SaaS - Title: C-level - Raised money: Yes While these emails aren't exactly "spam" -- like the emails asking if I want to buy mining equipment or Viagra -- they're also not very well targeted. They're sort of in the ballpark, but the external optics of the attributes used for targeting rarely map to actual current needs inside an organization. So that's problem #1 with the traditional methods of doing cold emails: Lack of targeting. I also get a lot of these emails: > Hey Ryan, following up on my last email [etc etc] Either they sent no previous email and are trying to play some psychological game (tsk tsk people who do this) or they are actually following up for the 3rd, 4th, sometimes 5th time. Sometimes, these emails don't even have unsubscribe links. So that's the 2nd problem with traditional methods of doing cold emails: Giving people email lists encourages them to be bad citizens. So after struggling with ways to grow our other products, we had the idea for Pluck. We put together a hack, tweaked it over the last 3 months, and starting delivering emails like this: > Hey there, saw your your tweet about [topic] and wanted to reach out... This technique yielded some staggering results: - 3,000 emails sent - Over 70% open rates - Over 15% click through rates - Under 0.5% unsubscribe rates So after a few months of testing this out and seeing how powerful it is, we decided to pull the trigger and build Pluck. There's some "philosophy via product" that we've imparted on Pluck: 1. To ensure high quality, we manually review every account when it's created. This might hamper our ability to scale in the beginning, but we want to make sure only people with legitimate campaigns are using Pluck. 2. You cannot buy email lists from Pluck. We send emails on your behalf, and the only way you ever get to see the email address is if the person replies to the email or if they go to your site and sign up. 3. An individual will only ever receive ONE email from you through Pluck. You don't get to subscribe them to drips. You get one shot to make a good impression. So that's Pluck. I think this intro comment may be approaching the longest intro comment ever made on PH, so I'll stop here and leave my other ramblings to answer your questions. I hope you have lots. Talk soon!

This can be done with zapier.com ---->fullcontact.com

We've been testing out Pluck to spread the word about Inside VR & AR (vr.inside.com) the past couple of weeks, and are very impressed with it. Great work, team!

@angilly really smart. How are you getting the emails? Clearbit?

At first I was sort of against this idea, but looking down your FAQ and reading a bit more about it, it actually looks pretty neat and like you care about the people you're emailing, not just the people who want you to email. I particularly like the one email to one person per person sending rule. I'll see about giving it a spin. Who knows, maybe I'll fall in love with it!

Hi guys @angilly @westonplatter @matthaltom May I ask about legal terms - Do you need recipient agreement for sending personalized emails ? My email is not publicly displayed - so where are you exactly looking for emails ? About pricing - is it 1000 emails send per campaign? Or per 10 campaigns I can have max. 1000 emails ? Have you considered trial version for a product ? Thanks for response! Product seems cool. Definetely worth for deeper look! :)