Free has the power to make us do completely irrational things. It can drive us to break rules, and take risks we never thought possible. It can make us feel savvy and smug and exhilarated.
Everybody likes free. But free can be dangerous, too. This episode is what happens when you take something that was free — and you give it a price, a decision many Internet companies face today. That is a highly risky move. And the damage can be enormous.
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