I built a fake shopping app. You browse, fill a cart, "check out" with confetti, watch a courier you will never meet, and spend exactly zero. 100 products, no card ever asked, no signup, no account. It runs entirely in your browser. It started as a joke about the midnight carts I filled and never paid for. Then I noticed the dopamine hit lands the same whether the purchase is real or phake. So I built the whole loop: flash sales, fake cart-anxiety popups ("3 people are viewing this"), a haggle bot, a support chat that answers "where is my order?" with "in your imagination, shipping soon", and a Wrapped page that shows what you almost spent. To be clear: Phaux is not a real store. Nothing ships. That is the point. Curious what your fake haul looks like. Drop it in the comments.

PHAUX

Real dopamine. Phake purchases.

Real dopamine. Phake purchases.