This is a cool app that provides a framework for creating personas. It's a good way to visualize your audience before you start building your product. Create the personas and then validate your assumptions.
This is a real nice idea. You should look into licensing these photos from Jason Travis (https://m.flickr.com/%23/photos/...) take this whole thing up a notch.
It's an interesting idea - both links to the company and framework that they took this from are broken. Its a nice hack more than product, but useful in its shorthand to building personas.
Startup TV
youfitness
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