This one's for all you creative, marketing and product people 👋 I totally hate stereotypes in marketing and even today the world's full of them. Creative teams having to guess how today's consumers think and feel, based on their instinct and hunches. Workshops cost a fortune and surveys are useless (sorry survey people!). There had to be another way and it HAD to be for any size of brand and any team. Having worked in social-media engineering for two decades (i'm the grey haired old guy in this room), I knew that the power to understand how ANY socio-demographic feels and thinks was locked in our timelines. Together with my good buds Ian and Harry, I created a safe, GDPR compliant method of study involving 98,000 real people in the UK and USA. We called the data machine 'Oregon Tech' and it was our focus for four long years and much hair-pulling ;) When it all came together, we were able to isolate the 50+ personality traits of hundreds of lifestyle/brand groups. And a way to combine them into unlimited new Personas. To be sure the data was credible, we approached numerous brands (Range Rover, KFC, Co-op etc) and volunteered our findings. Their feedback told us that the results and the reports are 'more actionable, faster and more innovative' than any previous consumer research they've undertaken ★cried a bit★ This is the first time we've shown anyone else we we're a tad nervous 😰🤞🤞 The price is likely to be £49/month (GBP) unlimited use and for launch we're giving a 50% discount to you folks ✨. I launched one other tool on here before and I really, really valued your feedback. So much so, that I archived that work and totally focussed my whole team on this new journey (sorry investor, but sometimes feedback does that, you have to listen and react). Big hugs from us, enjoy the system and please share your feedback 🙏 Email me any time alex@oregontech.co.uk Thank you bensound.com for the lift music and unsplash.com for photography used inside the product. And Ian, you rock, sir. Ok, I'm waffling...need sleep.

Anima - OnBrand Vibe Coding — Design-aware AI for modern product teams.

Design-aware AI for modern product teams.

Promoted

GitNoter

wow this looks nice. I'll try this

4yr ago

PostDiva

Maker

Thank you. We really appreciate it!

@vivekweb2013 Thanks Vivek!

5yr ago

Great product - not only has it got an incredible amount of data and analytics to ensure you can make informed decisions; the developer took the time to ensure that the data and outputs were credible. This for me is a step a lot of data and analytic products miss!

Persona Explorer

Know and understand any consumer group in just a few clicks

Know and understand any consumer group in just a few clicks