Hello. I built Penny because I missed World Book Day. Not the whole thing. Just the bit where you are supposed to have produced a costume. The email had arrived eleven days earlier, in a newsletter, in a paragraph, underneath a photo of a sponsored walk. I had read it. I had read it and then my brain had quietly filed it under "later" and later never came, and my daughter went to school as a child dressed as a child. The problem is not that parents are disorganised. It is that schools communicate in newsletters and PDFs and letters in bags, and the actual instruction is always buried three paragraphs down. Somebody in every household is doing the job of parsing all that, and it is invisible work, and it is exhausting. So Penny is very deliberately boring. She lives in WhatsApp, because that is where school life already happens and nobody needs another app with a red badge on it. You forward her the school email, or send a voice note in the car saying "dentist Friday at 4:45", and each morning she sends back a short briefing: what is on, what is needed, what is for lunch. That is the whole product. She is early. She will get things wrong. If you are a parent, or you have ever been on the receiving end of a class WhatsApp group at 10pm, I would genuinely love to hear what she misses.

Penny by School Daze

Sharing the mental load of parenting-so it's not all on you.

Sharing the mental load of parenting-so it's not all on you.