What inspired you to build this? I kept running into the same problem whenever friends (and I) tried to feed pets better: advice online was scattered, brand-biased, and mostly focused on dogs and cats. If you own a bird, reptile, or “pocket pet,” it’s even worse — you’re piecing together info from forums, vague lists, and conflicting opinions. I wanted a simple way to answer “what should I feed my pet?” with something practical: a meal plan you can actually cook at home, tailored to your pet, with clear portions, ingredients, and guidance. What problems were you trying to solve? Three big ones: Information overload + contradictions People want to do the right thing, but nutrition info is hard to trust and hard to apply. Lack of support beyond dogs/cats Most meal plan tools and “fresh food” brands don’t help owners of birds, reptiles, or small pets. Yet those owners have the same “I want to feed them properly” problem. Meal planning is the real friction Even if you know “safe foods,” turning that into repeatable meals, portions, and shopping decisions is painful. I wanted a flow that goes from pet profile → meal ideas → meal plan → saved meals. How did your approach evolve while working on it? At first, I assumed “just generate recipes” was the solution. But I quickly learned that recipe text alone isn’t enough — owners need confidence and structure. So the product evolved into: Species-specific logic (because a “generic pet food” answer isn’t safe or useful) A guided flow (pet profile → recommendations → save/build a plan) A focus on at-home meal prep, not just subscription delivery A clearer “aha moment” with instant example meals before asking anyone to sign up

AppSignal — Full-stack monitoring for errors, metrics, and logs

Full-stack monitoring for errors, metrics, and logs

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Maker

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2mo ago

@robinfrench This is really thoughtful especially the focus beyond dogs and cats. I have a short checklist for validating pet nutrition tools with early users if you want it just message me on X @jeravirtually and I will send it over.

1mo ago

Paws & Plates

Meal prep for ALL your pets

Meal prep for ALL your pets