Hi Product Hunt I'm Astrid, and I built PatternLab from South Africa. Here's the honest backstory: I spent 13 years in logistics watching teams make decisions based on assumptions nobody had surfaced. When I moved into the product space, I found the same problem ; teams would plan research rounds without first articulating what they were actually assuming about their users. PatternLab exists to fix that gap. It's a pre-research intelligence tool. You describe your concept, and it synthesizes public user experience signals into probabilistic archetypes, testable hypotheses, and a complete research preparation pack. Three things I want to be upfront about: 1.This is not a replacement for talking to users. - Every brief includes an epistemic notice that says exactly that. - PatternLab makes human research better ; it doesn't replace it. 2.The archetypes are probabilistic, not predictive. -They're derived from public signals (Reddit, G2, app reviews, LinkedIn, Product Hunt). -They're starting points for research, not conclusions. 3.I'm building this solo with no funding. -Every feature you see was built because a researcher or product manager told me it mattered. -If something feels off, tell me ; I fix things fast. What I'd love from you today: try the free run. Tell me what surprised you. Tell me what felt wrong. The feedback I get from this community has already shaped the product more than anything I built on my own. One concept in. One research-ready pack out. Under 5 minutes. patternlab.one

PatternLab

Know your users before you talk to them

Know your users before you talk to them