I'm not sure I dig the paper equivalency here, it feels like an artificial constraint that gets in the way of the content. It looks like a super easy to use tool, the results that I tested were mostly beautiful (and had nice typography)—but the page thing was especially strange on my iMac. Maybe it's awesome on a mobile device?
Very cool though, I wonder how they're approaching distribution/where the money will end up coming from. I would love it if my friends would send me their work in this format. Reading people's short stories on Facebook kind of sucks.
Also, the low battery level in their product shot stresses me out. :-)
Prime
Domino Spot