Quick story on why I built Palimio. Every brand team I talked to had the same problem: they were making creative decisions on instinct because the tools they were paying for only told them top-line numbers. "Our average engagement was 3.2%" tells you nothing about which hooks, formats, or topics are actually driving reach. The tools that do offer deeper analysis either start at $3,000/month and are built for teams of dedicated analysts, or they're scheduling products with a reporting tab bolted on. Palimio is what I kept wishing existed. Plug in a TikTok or Instagram handle, and it reads every post, auto-tags it across six creative dimensions (format, topic, hook, tone, scene, production), and uses real statistics to show which creative combinations actually drive your reach. Not just what went viral, but why. A few things that set it apart: - Content DNA: decomposes which creative features drive performance across medians, engagement and sentiment. - Content Galaxy: clusters your entire catalogue by semantic similarity so you see the shape of your content at a glance. - Content Compass: picks any post and finds its 30 nearest creative neighbours, revealing which variations of a formula are actually working. - Competitor Mode runs the same analysis on any rival feed, surfacing content gaps you can exploit. Built for operators, not analyst teams. No stats degree needed. I'll be here all day to answer questions, take feedback, or just hear what you think is missing. If you run social for a brand, agency, or creator business, I'd love for you to try it on your own data at palimio.com. Thanks for reading.

Palimio

Decode the social media signals that actually move numbers

Decode the social media signals that actually move numbers