Launching today

Palette
Agentic user research for product-obsessed teams
2 followers
Agentic user research for product-obsessed teams
2 followers
Palette is an agentic user research platform. Create user studies, run usability tests and in-product microstudies, and analyze user insights with AI. Send studies to your own users or Palette’s panel of more than 350,000 people. Palette automatically builds your company brain for user insights, helping your team and AI agents decide which features and product decisions to focus on next.










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Hey 👋 We're excited to launch Palette!
We built Palette to make it easier to access user insights during product development, so your team builds features your users actually want without wasting time (and credits) on something that will never be used. Here are some features we want to highlight:
Usability tests with Figma mockups and static screenshots are dead. Simply connect your repo, and Palette builds the pages you want users to interact with. This allows you to test your actual app with your users, including features not yet launched (just select the relevant branch), giving you the most accurate usability insights.
Offer product credits, extended usage, plan upgrades, or any custom reward within your product, and automatically issue it when a user completes a study. No manual reward management or generic gift cards. You simply define your rewards, and Palette's installation agent handles everything from webhook installation to issuance and tracking.
Palette automatically creates user profiles as your users complete studies. Categorize your users based on their study responses and create custom user groups. Send dedicated studies to specific users or groups to get their feedback before you build a new feature. Export users and user groups from Palette for targeted ads and campaigns.
As the founders of Palette, we're obsessed with user feedback, so feel free to share yours!