Optiontics: AI Powered Extra Product Options Plugin for WooCommerce

Hey Product Hunt! 👋 We’re ThemeWinter, a WordPress product team building tools for online businesses since 2013. Over the years, our products have served 70,000+ Owners, and one thing we kept seeing in WooCommerce was how quickly product customization becomes complicated. That’s why we built Optiontics. WooCommerce variations are great for basic choices like size or color. But once a business needs engraving, custom measurements, gift wrapping, configurable bundles, conditional options, special pricing, or a full product configurator, things can get messy fast. Optiontics turns those complex setups into a visual, no-code experience. With Optiontics, you can create: • Custom product options with 25+ field types • Conditional logic based on customer selections • Dynamic and formula-based pricing • Color and image swatches • Personalized and made-to-order products • Upsells, bundles, and service add-ons • Ready-made configurator templates • AI-assisted configurator creation • Reusable options across WooCommerce products Our goal was not to build another collection of WooCommerce fields. We wanted to make it easier for stores to create real product configurators that improve the buying experience and create more opportunities to increase order value, without depending on custom development. Think personalized jewelry, custom apparel, cake builders, print-on-demand products, gift-wrap upsells, made-to-measure products, service upgrades, or build-your-own bundles. But one of the parts we’re most excited about is the built-in AI Assistant. This is not a traditional AI text generator. Instead, the AI Assistant helps you actually build and improve your product configuration. Tell it what kind of product you sell and how customers should customize it, and it can help create the right product option template, suggest relevant fields, recommend pricing logic, and guide you toward better setup practices. For example, if you’re building a custom cake, engraved jewelry product, print-on-demand mug, or made-to-measure T-shirt, the AI can help you think through what options customers need and how those choices should work together. The idea is simple: you should not need to be a WooCommerce expert to build a good product configurator. Our goal with Optiontics is not just to provide more custom fields. We want to help merchants create better buying experiences, smarter customization flows, and more opportunities to increase order value. We’re excited to finally bring Optiontics to Product Hunt 🚀 We’d really value feedback from the community, especially WooCommerce store owners, developers, and agencies. What’s the most complicated product customization you’ve ever had to build in WooCommerce?