Ootira is a closet copilot that runs at the moment you're about to buy clothes online. A 2025 survey found ~19% of shoppers eventually realize they bought something too similar to what they already own. Ootira checks the new item against your closet, your local weather, and your wear history, then surfaces a calm second opinion — duplicate, gap, or maybe-skip. Chrome extension on product pages, PWA for morning outfit decisions. Closet photos stay on your device (Gemma 4 E2B on-device vision).

Hello 👋 A few months ago I caught myself buying a 4th black t-shirt online. Different store, different week — I'd just forgotten I owned three already. Turns out ~19% of shoppers do this, and apparel is the single most-regretted purchase category. There are great apps for styling (Cladwell, Whering) and for weather outfits (Weather Fit, Daily Dress Me). What was missing for me was the moment right before purchase — does this new piece fill a real gap, given my closet and my actual local weather? Ootira is that second opinion. Chrome extension at the product page, PWA for the morning check. Closet photos stay on your device (Gemma 4 E2B). I'd love your honest reactions — especially if you've bought a duplicate recently and would tell me what would've stopped you. 👇

OOtira

AI catches wardrobe duplicates before you buy.

AI catches wardrobe duplicates before you buy.