Ootira is a closet copilot that runs at the moment you're about to buy clothes online. A 2025 survey found ~19% of shoppers eventually realize they bought something too similar to what they already own. Ootira checks the new item against your closet, your local weather, and your wear history, then surfaces a calm second opinion — duplicate, gap, or maybe-skip. Chrome extension on product pages, PWA for morning outfit decisions. Closet photos stay on your device (Gemma 4 E2B on-device vision).
