OMEN

We live in an increasingly predictable world. Algorithms anticipate our desires before we feel them. Recommendation engines serve endless variations of what we already own, optimising for frictionless consumption.

But friction isn’t always the enemy. The most meaningful discoveries happen in tension—uncertainty, anticipation, the thrill of the unknown. Yet modern commerce has stripped away these moments, replacing serendipity with sterile predictability.

After leaving LVMH and working across crypto research, venture capital, and startups, I returned to my lifelong obsession, fashion - but with a question: What would commerce look like if we rebuilt it for discovery, not just efficiency?

Introducing Omen

Omen reimagines how culture is discovered, collected, and traded; merging the thrill of blind box discovery with the power of blockchain.

Each fashion item is tokenised, distributed via digital mystery box. Users can open, trade, or instantly redeem their pieces, blending the excitement of unboxing with the liquidity and provenance of on-chain assets.

No algorithms, no predictability, just pure discovery. A marketplace where fashion becomes fluid, and every reveal expands your world. We’re building for collectors, curators, and anyone who still believes discovery should feel like magic.