Obviously Awesome

How to nail product positioning

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How to nail product positioning

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You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning.

Launch tags:Startup Books•SaaS•E-Commerce

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The book has helped us understand our business much better and the feedback from our messaging has improved significantly as a result. I found the real world examples to be especially helpful in understanding how to apply the concepts. I also highly recommend attending one of April's talks if you ever get the opportunity.

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7yr ago

Maker

@mattr777 thanks Matt - I'm doing way too much public speaking right now tbh 🙂

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7yr ago

Virtual Cafes by Workfrom

Obsessed with this book! Step by step guide, so many examples to get you to understand concepts. I find myself often telling people things I learned from this book.

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7yr ago

Maker

@brooke_hurford1 Thanks so much - I'm so glad you found it helpful!

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7yr ago

No Story Lost

Bought 5 of these books. You get all of April's brilliance, experience and advice on positioning for the cost of a beer.

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7yr ago

Maker

@smgrieser Thanks so much!

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7yr ago

Our startup has been using @aprildunford's book from the week it came out! It's direct, it's tactical, has great examples, and the kicker...she has an tested and reproducible framework that can be used with any market, any product. I went to one of her workshops about 5 years ago and we are still using her concepts in our marketing machine today. It was a no brainer for me to pick up this book for me and my marketing lead. Thanks April!

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7yr ago

Maker

@sunit This makes me feel really good - thanks so much and I'm so glad you found it useful!

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7yr ago

This is a book which supports actionable positive impact for a business to be "Obviously Awesome". No fluff, just easy and relatable tips on how to progress with a real understanding of what positioning is, and the importance it brings. It's a valuable resource from April Dunford that I recommend.

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7yr ago

Maker

@anne_marie_walton1 Thanks so much!

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7yr ago

If there's one person who knows about positioning, it's April. Her book is just the beginning of the depth of her knowledge. That said, it's so thorough it does make you wonder how much more she has yet to share with the rest of us! Years, no, DECADES of experience and insight is inside these pages and you should consider it the fast track to getting inside April's brain. Read this book. Read it again. Implement 10 pages. Do it all over again. Watch the massive results roll in.

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7yr ago

Easily the best book on product positioning. Everything is so well laid out to the point that this will serve as the go-to guide when trying to establish yourself in the market.

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7yr ago

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